:root{--meta-blue: #0866ff;--meta-blue-dark: #0a53c7;--meta-blue-50: #e7f0ff;--meta-green: #00a400;--meta-green-dark: #008a00;--meta-bg: #f0f2f5;--meta-card: #ffffff;--meta-border: #dadde1;--meta-text: #1c2b33;--meta-muted: #65676b;--meta-rail: #18191a;--mu-teal: #3aa6b9;--mu-teal-dark: #1f6f7c;--mu-lime: #3ce595;--mu-lime-dark: #168a55;--mu-yellow: #f4d818;--mu-ink: #0f172a;--ok: #31a24c;--warn: #f7b928;--err: #fa383e;--info: #0866ff;--sh-soft: 0 1px 2px rgba(0, 0, 0, .1), 0 2px 12px rgba(28, 43, 51, .08);font-family:-apple-system,Segoe UI,Roboto,Helvetica,Sora,sans-serif}*{box-sizing:border-box}body{margin:0;background:var(--meta-bg);color:var(--meta-text);font-size:14px;line-height:1.5}h1,h2,h3{margin:0 0 8px}h2{font-size:18px}h3{font-size:15px}button{font:inherit;cursor:pointer}input,select,textarea{font:inherit;color:inherit}.app{display:flex;min-height:100vh}.rail{width:56px;background:var(--meta-rail);display:flex;flex-direction:column;align-items:center;padding:10px 0;gap:6px;position:sticky;top:0;height:100vh;flex-shrink:0}.rail-logo{font-size:22px;color:#fff;font-weight:800;margin-bottom:10px;-webkit-user-select:none;user-select:none}.rail-btn{width:42px;height:42px;border:none;border-radius:10px;background:transparent;font-size:20px;display:grid;place-items:center;color:#e4e6eb}.rail-btn:hover{background:#3a3b3c}.rail-btn.rail-active{background:var(--meta-blue)}.rail-spacer{flex:1}.main{flex:1;display:flex;flex-direction:column;min-width:0}.topbar{background:var(--meta-card);border-bottom:1px solid var(--meta-border);padding:10px 20px;display:flex;align-items:center;gap:14px;flex-wrap:wrap;position:sticky;top:0;z-index:30}.topbar-brand{display:flex;align-items:center;gap:10px}.topbar-logo{font-size:26px}.topbar h1{font-size:16px;margin:0}.topbar-sub{font-size:12px;color:var(--meta-muted);display:block}.topbar-actions{margin-left:auto;display:flex;align-items:center;gap:8px;flex-wrap:wrap}.day-chip{background:var(--meta-blue-50);color:var(--meta-blue);font-weight:700;border-radius:999px;padding:4px 12px;font-size:13px;white-space:nowrap}.btn{border:1px solid var(--meta-border);background:var(--meta-card);border-radius:6px;padding:7px 14px;font-weight:600;color:var(--meta-text)}.btn:hover{background:#f2f3f5}.btn:disabled{opacity:.45;cursor:not-allowed}.btn-primary{background:var(--meta-blue);border-color:var(--meta-blue);color:#fff}.btn-primary:hover{background:var(--meta-blue-dark)}.btn-create{background:var(--meta-green);border-color:var(--meta-green);color:#fff}.btn-create:hover{background:var(--meta-green-dark)}.btn-ghost{border-color:transparent;background:transparent}.btn-ghost:hover{background:#f2f3f5}.btn-sm{padding:4px 10px;font-size:12.5px}.btn-danger{color:var(--err)}.banner{margin:12px 20px 0;border-radius:8px;padding:10px 14px;font-size:13.5px;border:1px solid var(--meta-border);background:var(--meta-card)}.banner-warn{border-left:4px solid var(--warn)}.banner-info{border-left:4px solid var(--info)}.banner-error{border-left:4px solid var(--err)}.content{padding:16px 20px 60px}.level-tabs{display:flex;gap:8px;margin-bottom:12px;flex-wrap:wrap}.level-tab{background:var(--meta-card);border:1px solid var(--meta-border);border-radius:8px;padding:10px 16px;font-weight:600;display:flex;align-items:center;gap:8px;color:var(--meta-muted)}.level-tab .count{background:var(--meta-bg);border-radius:999px;padding:1px 8px;font-size:12px}.level-tab.level-active{border-color:var(--meta-blue);color:var(--meta-blue);box-shadow:inset 0 -3px 0 var(--meta-blue)}.level-filter{font-size:12.5px;color:var(--meta-blue);background:var(--meta-blue-50);border-radius:999px;padding:3px 10px;display:inline-flex;align-items:center;gap:6px;margin-bottom:10px}.level-filter button{border:none;background:none;color:inherit;font-weight:700;padding:0}.am-card{background:var(--meta-card);border:1px solid var(--meta-border);border-radius:10px;box-shadow:var(--sh-soft);overflow-x:auto}.am-table{width:100%;border-collapse:collapse;min-width:900px}.am-table th{text-align:left;font-size:12px;color:var(--meta-muted);font-weight:600;padding:10px 12px;border-bottom:1px solid var(--meta-border);white-space:nowrap;background:#fafbfc}.am-table td{padding:10px 12px;border-bottom:1px solid #eef0f2;vertical-align:middle;white-space:nowrap}.am-table tr:hover td{background:#f7f8fa}.am-table .num{text-align:right;font-variant-numeric:tabular-nums}.am-table th.num{text-align:right}.am-name{font-weight:600;color:var(--meta-blue);cursor:pointer;background:none;border:none;padding:0;font-size:14px}.am-name:hover{text-decoration:underline}.am-subname{font-size:12px;color:var(--meta-muted);display:block}.am-total td{font-weight:700;background:#fafbfc}.switch{position:relative;width:40px;height:22px;border-radius:999px;border:none;background:#ccd0d5;transition:background .15s;flex-shrink:0}.switch:after{content:"";position:absolute;top:2px;left:2px;width:18px;height:18px;border-radius:50%;background:#fff;transition:left .15s;box-shadow:0 1px 2px #0000004d}.switch.on{background:var(--meta-blue)}.switch.on:after{left:20px}.delivery{font-size:12.5px;font-weight:600;display:inline-flex;align-items:center;gap:6px}.delivery:before{content:"";width:8px;height:8px;border-radius:50%;background:currentColor}.delivery-active{color:var(--ok)}.delivery-learning{color:var(--meta-blue)}.delivery-limited{color:var(--warn)}.delivery-paused{color:var(--meta-muted)}.delivery-issue{color:var(--err)}.badge{display:inline-block;border-radius:999px;padding:2px 9px;font-size:11.5px;font-weight:700}.badge-adv{background:linear-gradient(90deg,#e7f0ff,#f3e8ff);color:#6b21a8}.badge-obj{background:var(--meta-bg);color:var(--meta-muted)}.badge-warn{background:#fef3cd;color:#8a6d0b}.badge-ok{background:#e3f5e8;color:#1d7a35}.kpis{display:grid;grid-template-columns:repeat(auto-fit,minmax(140px,1fr));gap:10px;margin-bottom:14px}.kpi{background:var(--meta-card);border:1px solid var(--meta-border);border-radius:10px;padding:10px 14px}.kpi-label{font-size:12px;color:var(--meta-muted);display:flex;align-items:center;gap:4px}.kpi-value{font-size:20px;font-weight:800;font-variant-numeric:tabular-nums}.kpi-sub{font-size:11.5px;color:var(--meta-muted)}.chart-card{background:var(--meta-card);border:1px solid var(--meta-border);border-radius:10px;padding:14px;margin-bottom:14px}.helptip{position:relative;display:inline-block;margin-left:5px}.helptip-icon{display:inline-grid;place-items:center;width:15px;height:15px;border-radius:50%;background:var(--meta-bg);border:1px solid var(--meta-border);color:var(--meta-muted);font-size:10px;font-weight:700;cursor:help}.helptip-pop{position:absolute;z-index:60;bottom:130%;left:50%;transform:translate(-50%);width:260px;background:var(--meta-text);color:#fff;border-radius:8px;padding:10px 12px;font-size:12.5px;line-height:1.45;white-space:normal;box-shadow:0 6px 24px #00000040}.wizard-layer{position:fixed;top:0;right:0;bottom:0;left:0;background:var(--meta-bg);z-index:100;display:flex;flex-direction:column}.wizard-top{background:var(--meta-card);border-bottom:1px solid var(--meta-border);padding:10px 20px;display:flex;align-items:center;gap:12px}.wizard-top h2{margin:0;font-size:16px;flex:1}.wizard-body{flex:1;display:flex;min-height:0}.wizard-nav{width:230px;background:var(--meta-card);border-right:1px solid var(--meta-border);padding:16px 10px;flex-shrink:0;overflow-y:auto}.wizard-step{display:flex;align-items:center;gap:10px;width:100%;border:none;background:none;padding:9px 10px;border-radius:8px;text-align:left;font-weight:600;color:var(--meta-muted);font-size:13.5px}.wizard-step:hover{background:#f2f3f5}.wizard-step.step-active{background:var(--meta-blue-50);color:var(--meta-blue)}.wizard-step .step-dot{width:22px;height:22px;border-radius:50%;display:grid;place-items:center;background:var(--meta-bg);font-size:11px;font-weight:800;flex-shrink:0}.wizard-step.step-active .step-dot{background:var(--meta-blue);color:#fff}.wizard-step.step-done .step-dot{background:var(--ok);color:#fff}.wizard-level{font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--meta-muted);padding:12px 10px 4px;font-weight:700}.wizard-form{flex:1;overflow-y:auto;padding:20px 26px 80px;min-width:0}.wizard-form-inner{max-width:640px}.wizard-preview{width:360px;border-left:1px solid var(--meta-border);background:var(--meta-card);padding:16px;overflow-y:auto;flex-shrink:0}.wizard-footer{background:var(--meta-card);border-top:1px solid var(--meta-border);padding:10px 20px;display:flex;justify-content:flex-end;gap:10px}@media (max-width: 1100px){.wizard-preview{display:none}}.card{background:var(--meta-card);border:1px solid var(--meta-border);border-radius:10px;padding:16px;margin-bottom:14px;box-shadow:var(--sh-soft)}.card h3{display:flex;align-items:center;gap:6px}.field{margin-bottom:14px}.field label{display:block;font-weight:600;font-size:13px;margin-bottom:5px}.field input[type=text],.field input[type=number],.field select,.field textarea{width:100%;border:1px solid var(--meta-border);border-radius:6px;padding:8px 10px;background:#fff}.field textarea{min-height:70px;resize:vertical}.field-row{display:flex;gap:12px}.field-row .field{flex:1}.field-hint{font-size:12px;color:var(--meta-muted);margin-top:4px}.radio-cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(160px,1fr));gap:10px}.radio-card{border:1.5px solid var(--meta-border);border-radius:10px;padding:12px;background:#fff;text-align:left}.radio-card:hover{border-color:var(--meta-blue)}.radio-card.selected{border-color:var(--meta-blue);background:var(--meta-blue-50)}.radio-card .rc-title{font-weight:700;display:block}.radio-card .rc-desc{font-size:12px;color:var(--meta-muted)}.adv-row{display:flex;align-items:center;gap:10px;border:1px solid #e3d5ff;background:linear-gradient(90deg,#f8f5ff,#f0f7ff);border-radius:10px;padding:10px 12px;margin-bottom:12px}.adv-row .adv-text{flex:1}.adv-row .adv-title{font-weight:700;font-size:13.5px}.adv-row .adv-desc{font-size:12px;color:var(--meta-muted)}.chips{display:flex;flex-wrap:wrap;gap:8px}.chip{border:1px solid var(--meta-border);background:#fff;border-radius:999px;padding:6px 12px;font-size:13px;font-weight:600}.chip:hover{border-color:var(--meta-blue)}.chip.chip-on{background:var(--meta-blue);border-color:var(--meta-blue);color:#fff}.chip .chip-size{font-weight:400;opacity:.75;font-size:11.5px;margin-left:5px}.aud-meter{display:flex;align-items:center;gap:12px;margin-top:10px}.aud-gauge{width:90px;height:90px;position:relative;flex-shrink:0}.aud-needle{position:absolute;top:0;right:0;bottom:0;left:0;display:grid;place-items:center;font-size:30px}.aud-label{font-size:13px}.aud-label strong{font-size:16px}.aud-narrow{color:var(--err)}.aud-broad{color:var(--ok)}.placement-list{display:grid;grid-template-columns:1fr 1fr;gap:8px}.placement-item{display:flex;align-items:flex-start;gap:8px;border:1px solid var(--meta-border);border-radius:8px;padding:8px 10px;background:#fff;font-size:13px}.placement-item.selected{border-color:var(--meta-blue);background:var(--meta-blue-50)}.placement-item input{margin-top:3px}.creative-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(150px,1fr));gap:12px}.creative-card{border:2px solid var(--meta-border);border-radius:10px;overflow:hidden;background:#fff;text-align:left;padding:0}.creative-card:hover{border-color:var(--meta-blue)}.creative-card.selected{border-color:var(--meta-blue);box-shadow:0 0 0 2px var(--meta-blue-50)}.creative-name{font-size:12px;font-weight:600;padding:6px 8px;display:block}.creative-format{font-size:10.5px;color:var(--meta-muted);padding:0 8px 6px;display:block}.mock-img{aspect-ratio:1;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:6px;color:#fff;text-shadow:0 1px 3px rgba(0,0,0,.4);position:relative;overflow:hidden}.mock-img .mock-emoji{font-size:42px}.mock-img .mock-tagline{font-weight:800;font-size:13px;text-align:center;padding:0 10px}.mock-img.mock-video:after{content:"▶";position:absolute;right:8px;top:8px;background:#0000008c;border-radius:50%;width:24px;height:24px;display:grid;place-items:center;font-size:11px}.mock-img.mock-carrusel:after{content:"⧉";position:absolute;right:8px;top:8px;background:#0000008c;border-radius:6px;width:24px;height:24px;display:grid;place-items:center;font-size:13px}.mock-flaw-borrosa{filter:blur(2.5px) saturate(.7)}.mock-flaw-pixelada{image-rendering:pixelated;filter:contrast(.85) saturate(.6)}.mock-flaw-pixelada .mock-emoji{transform:scale(1.1);filter:blur(1px)}.mock-flaw-wordart .mock-tagline{font-family:Impact,Arial Black,sans-serif;font-style:italic;font-size:17px;color:#ff0;-webkit-text-stroke:1.5px #f00;transform:rotate(-6deg) scale(1.05);text-shadow:3px 3px 0 #00f}.mock-flaw-stock{filter:saturate(1.6) brightness(1.15)}.mock-flaw-stock .mock-tagline:after{content:" ™";font-size:10px;vertical-align:super}.mock-flaw-texto-diminuto .mock-tagline{font-size:7px;font-weight:400;line-height:1.2}.phone{width:300px;margin:0 auto;border:8px solid #111;border-radius:28px;overflow:hidden;background:#fff;box-shadow:var(--sh-soft)}.preview-tabs{display:flex;gap:6px;justify-content:center;margin-bottom:10px}.preview-tab{border:1px solid var(--meta-border);background:#fff;border-radius:999px;padding:4px 12px;font-size:12px;font-weight:600}.preview-tab.on{background:var(--meta-text);color:#fff;border-color:var(--meta-text)}.fb-post{font-size:12.5px}.fb-head{display:flex;align-items:center;gap:8px;padding:8px 10px}.fb-avatar{width:34px;height:34px;border-radius:50%;display:grid;place-items:center;font-size:17px;background:var(--meta-blue-50);flex-shrink:0}.fb-page{font-weight:700;line-height:1.2}.fb-sponsored{font-size:10.5px;color:var(--meta-muted)}.fb-primary{padding:0 10px 8px}.fb-media .mock-img{aspect-ratio:1}.fb-cta-bar{display:flex;align-items:center;justify-content:space-between;gap:8px;background:#f0f2f5;padding:8px 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18px;font-weight:700;font-size:12px;z-index:2}.reel-side{position:absolute;right:8px;bottom:60px;display:flex;flex-direction:column;gap:12px;font-size:16px;z-index:2}.bd-section{margin-bottom:20px}.bd-bar-row{display:grid;grid-template-columns:190px 1fr auto;align-items:center;gap:10px;margin-bottom:7px;font-size:13px}.bd-bar{background:var(--meta-bg);border-radius:6px;height:20px;overflow:hidden}.bd-bar-fill{height:100%;background:var(--meta-blue);border-radius:6px;min-width:2px}.bd-bar-fill.bd-bad{background:var(--err)}.bd-bar-fill.bd-good{background:var(--ok)}.bd-note{font-size:12.5px;color:var(--meta-muted);background:#fafbfc;border-left:3px solid var(--meta-border);padding:6px 10px;border-radius:0 6px 6px 0;margin:4px 0 10px}.bd-note.bd-note-reveal{border-left-color:var(--mu-yellow);background:#fffdf0;color:var(--meta-text)}.diag-list{list-style:none;margin:0;padding:0}.diag-list li{background:var(--meta-card);border:1px solid var(--meta-border);border-radius:8px;padding:8px 12px;margin-bottom:6px;font-size:13px}.picker{min-height:100vh;background:linear-gradient(160deg,var(--mu-ink) 0%,#17323a 100%);color:#fff;display:flex;flex-direction:column;align-items:center;padding:40px 20px 80px}.picker-title{font-size:34px;font-weight:900;margin:8px 0 2px;text-align:center}.picker-title .accent{color:var(--mu-lime)}.picker-sub{color:#b9c6cd;margin-bottom:30px;text-align:center;max-width:560px}.picker-cards{display:flex;gap:18px;flex-wrap:wrap;justify-content:center;max-width:980px}.picker-card{background:#fff;color:var(--mu-ink);border-radius:14px;width:290px;padding:20px;text-align:left;border:none;box-shadow:0 6px 0 0 var(--mu-teal-dark);transition:transform .1s}.picker-card:hover{transform:translateY(-3px)}.picker-card .pc-emoji{font-size:40px}.picker-card h3{font-size:17px;margin:8px 0 4px}.picker-card p{font-size:13px;color:#454f5e;margin:0}.picker-card.picker-story{background:linear-gradient(150deg,#fff8dc,#fff);box-shadow:0 6px 0 0 var(--mu-yellow)}.picker-badge{display:inline-block;background:var(--mu-lime);color:var(--mu-ink);font-size:11px;font-weight:800;border-radius:999px;padding:2px 10px;margin-bottom:6px}.picker-footer{margin-top:34px;color:#8b95a7;font-size:12.5px;text-align:center}.guide{max-width:760px}.guide h2{margin-top:24px}.guide-card{background:var(--meta-card);border:1px solid var(--meta-border);border-radius:10px;padding:16px 20px;margin-bottom:12px}.empty-state{text-align:center;padding:40px 20px;color:var(--meta-muted)}.empty-state h3{color:var(--meta-text)}.story-layer{position:fixed;left:0;right:0;bottom:0;z-index:200;padding:12px;display:flex;justify-content:center;pointer-events:none}.story-dialog{pointer-events:auto;width:min(760px,100%);background:var(--mu-ink);color:#fff;border:3px solid var(--mu-lime);border-radius:14px;box-shadow:0 10px 40px #00000073;cursor:pointer;-webkit-user-select:none;user-select:none}.story-speaker-clara{border-color:var(--mu-yellow)}.story-dialog-top{display:flex;align-items:center;justify-content:space-between;padding:8px 12px 0}.story-nameplate{background:var(--mu-lime);color:var(--mu-ink);font-weight:800;font-size:12px;border-radius:999px;padding:2px 12px}.story-speaker-clara .story-nameplate{background:var(--mu-yellow)}.story-dialog-buttons{display:flex;gap:4px}.story-dialog-buttons .btn{background:transparent;color:#cbd5e1;border-color:transparent}.story-dialog-buttons .btn:hover{background:#ffffff1a}.story-dialog-body{display:flex;gap:14px;padding:10px 14px 14px;align-items:flex-start}.story-portrait{width:72px;height:72px;border-radius:12px;background:#ffffff14;display:grid;place-items:center;flex-shrink:0}.story-portrait-emoji{font-size:44px}.story-talking .story-portrait-emoji{animation:talk .35s infinite}@keyframes talk{0%,to{transform:translateY(0)}50%{transform:translateY(-3px)}}.story-text{font-size:15px;line-height:1.6;min-height:52px;white-space:pre-wrap}.story-next{display:inline-block;margin-left:6px;animation:bounce .8s infinite}@keyframes bounce{0%,to{transform:translateY(0)}50%{transform:translateY(3px)}}.story-choices{display:flex;flex-direction:column;gap:6px;padding:0 14px 14px 100px}.story-choice{background:#ffffff0f;border:1.5px solid var(--mu-teal);color:#fff;text-align:left;border-radius:8px}.story-choice:hover{background:var(--mu-teal-dark)}.story-questbar{pointer-events:auto;width:min(760px,100%);background:var(--mu-ink);color:#fff;border:2px solid var(--mu-yellow);border-radius:999px;padding:8px 16px;display:flex;align-items:center;gap:10px;box-shadow:0 8px 30px #0006}.story-questbar-icon{font-size:18px}.story-questbar-text{flex:1;font-size:13.5px;font-weight:600}.story-questbar .btn{background:var(--mu-yellow);border-color:var(--mu-yellow);color:var(--mu-ink)}.story-questbar-pulse{animation:pulse 1.6s infinite}@keyframes pulse{0%,to{box-shadow:0 8px 30px #0006}50%{box-shadow:0 8px 30px #f4d81859}}@media (max-width: 760px){.content{padding:12px 10px 60px}.rail{display:none}.story-choices{padding-left:14px}}